A standard website is a type of website that is typically used to provide information or promote a company, organization, or individual. It may include pages with text, images, and other media, and may have features such as a contact form or a blog. A standard website is usually not designed for selling products or services online.
On the other hand, e-commerce websites are online platforms that allow businesses to sell products or services to customers over the internet. They are a convenient and cost-effective way for businesses to reach a global audience and generate revenue.
There are many benefits to setting up an e-commerce website, including the ability to reach a wider audience, the ability to operate a business 24/7, and the ability to track and analyse customer data. E-commerce websites also allow businesses to expand their product offerings, as they are not limited by physical space or the need to stock inventory.
To set up an e-commerce website, businesses will typically need to purchase a domain name and hosting plan, install an e-commerce platform such as WooCommerce or Shopify, and design and customize their website. They will also need to set up payment gateways, shipping options, and tax rates.
Once an e-commerce website is set up, businesses can start adding products and managing their inventory. This may include adding product descriptions, images, and pricing, as well as setting up discounts and promotions. Businesses will also need to manage orders, process payments, and handle customer inquiries and complaints.
E-commerce websites also need to be optimized for search engines in order to attract traffic and potential customers. This may include implementing search engine optimization (SEO) techniques, such as keyword research and on-page optimization, as well as building high-quality backlinks.
In addition to SEO, businesses may also want to consider other marketing strategies to promote their e-commerce website and attract customers. This may include email marketing, social media marketing, and paid advertising on platforms such as Google Ads or Facebook Ads.
E-commerce websites also need to be secure in order to protect both the business and its customers. This may include implementing security measures such as SSL certificates and secure payment gateways, as well as following best practices for data privacy and cybersecurity.
Here are some key differences between standard websites and e-commerce websites:
- Purpose: A standard website is usually used to provide information or promote a company, while an e-commerce website is used to sell products or services online.
- Features: Standard websites may have a variety of features, such as a contact form or a blog, but do not typically include e-commerce features such as a shopping cart or payment gateways. E-commerce websites, on the other hand, include these and other features specifically designed for selling products online.
- Maintenance: Standard websites may require less maintenance than e-commerce websites, as they do not typically have to manage inventory, process orders, or handle customer accounts. E-commerce websites require more ongoing maintenance, as they need to keep track of inventory, process orders, and handle customer accounts.
Overall, e-commerce websites are a powerful tool for businesses looking to sell products or services online. While setting up and managing an e-commerce website requires time and effort, the potential rewards of increased revenue and a global customer base make it a worthwhile investment for many businesses.